COAL WILL SAY ANYTHING
The Sierra Club wanted people to understand that the coal industry will honestly say anything to make you believe that coal isn't bad for the environment.
Want to know the easiest way to show that?
Videos of a coal executive saying anything to make you believe that coal isn't bad for the environment.
The New York Times, The Huffington Post and other pretty great people wrote about it and said they liked the campaign, which felt nice.
AGENCY – MEKANISM
"Beach Party" / Web
"Computron" / Web