My partner and I rebranded The Melt, a burger and grilled cheese restaurant in SF/LA/Boulder from top to bottom.
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AGENCY – ARGONAUT

























AGENCY – ARGONAUT
I shaped the tone and voice of the restaurant, starting with a wall mural that appears in every store.
We concepted an entirely new Kids Meal for The Melt with the only logical thing we could think of: Cheese Monsters.
And finally...we gave them a tagline.