Hershey owned Brookside Chocolates had an amazingly strange dilemma: if you asked people if they knew about the brand, most people said "nope".
But if you searched around on Twitter and Facebook, an absurd amount of people were talking about them. A lot.
In an almost scary, obsessive, fanatical way.
So wouldn't it just be funny to call that out?
COPYWRITER
AGENCY – ARGONAUT
